Around 80% of professionals cite networking as a crucial component of career success. The result? There’s always sky-high demand for corporate events and the networking opportunities they create!
Putting together a successful event of this nature isn’t easy though. It’s stressful, hectic, and full-on from start to finish.
Know the struggle and want some help with the task? Check out these 4 common mistakes corporate event planners make (so you can avoid them!).
Failing to Delegate
Organizing a corporate event is a major responsibility. There are countless arrangements to make, details to think through, and logistical considerations to sort out. In other words, it’s too much for one person to complete!
Unfortunately, many corporate event planners fail to realize that and try to do everything themselves. Don’t be like them! Delegate jobs, find willing helpers and share out the responsibilities fairly.
Hiring a Small Venue
There’s nothing worse than being at a corporate event where the venue’s too small. You feel like sardines in a can, squashed together with no space to move! Worse still, as the organizer, you might have to turn people away.
Always err on the side of caution when you’re selecting a venue. Events in larger spaces can seem unsuccessful if they fail to fill up. Yet that’s still preferable to a cramped, stuffy space that’s over capacity!
Forgetting the Audience
Remember, this event isn’t for you. It doesn’t matter what you’d like to eat, watch, or wear. Nor is it important whether or not you’d pay a certain amount for a ticket.
It’s all to do with your audience! Keep them in mind at all times as you start this corporate event planning process. Everything from the social status your guests enjoy to the industry they work in should impact the event you put together.
Don’t know about your target audience? Ask them! Send out surveys, ask questions, and find out exactly what sort of event they’d want to attend.
Marketing Too Late
Ready for the most important tip in this article? Start event marketing right now!
You might have nothing whatsoever in place yet. But you can still let people know when you’re holding it, where it’ll be, why they should come, and so on. Waiting too long to start marketing opens the door to all sorts of trouble.
There’s not enough time to build enough hype around it, key guests might have made other plans, and so on. Prevent those kinds of outcomes by marketing early.
Avoid the Mistakes Corporate Event Planners Often Make
Are you in the process of organizing a corporate event? Well, you know better than anybody that you’ve got your work cut out.
This is an involved process that’s sure to come with its fair share of stress!
That’s why it’s so useful to learn about the common mistakes corporate event planners often make. With this information in mind, you can take action to avoid the same fate! We hope the insights in this blog post will help in that regard. To read more articles on similar topics, search ‘events’ on the website now.
