The journey of a student is a continuing exploration to find where they will excel best. It doesn’t matter whether they go to a prestigious academic institution for their full college degree or choose other learning set-ups. What is essential is their drive to pursue their dreams using the level of education they gained from school.
As students become exposed to different factors that lead them to stop their schooling, some educational enterprises accommodate those who cannot sustain the long duration of attending schools, for example, short-term course providers. In a short amount of time, these providers can help, guide, and enhance a person’s career as well as define their interests to match to the courses available. Also, they develop personal skills as they provide a more hands-on method to teach students the practical side of things. But still, this learning programme entails a lot of effort to encourage the youth to take short-term courses while they are still undecided about choosing a college degree.
Make a promotional blast
Like any other services, the offerings of schools for short-term courses can be popularised through a massive promotional drive. Using every possible platform, you need to present all the courses offered and the period to complete them. You may also make a convincing tagline to describe your objective of providing short courses to students and how they can acquire and upgrade their skills for employment purposes.
Aside from the online platform and referral strategy, you may check for school events in the locality, like career guidance activities, to put up an informational and promotional booth that will explain further the importance of identifying the right career track that best suits their interests, and what the opportunities waiting for short course finishers are. You need to provide some printed materials such as brochures, application and enrolment forms, and the promotional materials. It is best to use banner printers that can efficiently provide large-scale format promotional materials.
Offer a scholarship or tuition fee discount
One of the easiest ways to make students interested in taking short term courses is by eliminating the need for them to pay a considerable amount to study. Although this type of learning programme is generally affordable, the minimal fees may prevent students who are struggling to survive in their everyday lives from taking short courses. To address this problem, you may set up a scheme to provide scholarships for needy students or a discount for working students.
Connection to potential employers
Most of the short-term course providers have connections with numerous companies or businesses to recommend their graduates for employment. This scheme has seen to be useful since most of the courses offered on a short-term basis are technical, specified and considered as the first level of expertise for students, making them more appealing to employers.
Education should always be at the forefront of all social services. By getting proper training, the youth will be prepared to face the future.