When you’re in the marijuana business, it’s easy to think that you don’t need to market. More than 10 percent of American adults smoke, so won’t they come flocking to your doors anyway? Things aren’t quite that simple.
The marijuana business is very competitive, so if you want to beat your competitors, you’re going to need marijuana marketing expertise.
In this guide, we’ll look at some marijuana marketing techniques that can help your business grow to new heady heights. Ready to learn more? Then read on!
1. Create a Google My Business Listing
Google My Business is absolutely vital for businesses. These listings show up when someone searches for a business’ name, their listing will appear as a sidebar, complete with photos, a phone number, and information about the business.
This can be a tremendous help for SEO, and it also helps customers learn a lot more about the business, without them having to go to the business’ website. A Google My Business listing is a must-have for marijuana dispensaries that want to boost their SEO.
2. Consider Using Influencers
Marijuana is commonplace nowadays, so why not use an influencer to give your company a little something extra? An influencer can help your business stand out from the crowd and they may not be as expensive as you’d expect.
While getting Kim K to endorse a product will set you back hundreds of thousands of dollars, there are also micro-influencers, who are influencers that have a following of around 10,000 people. Take a look at micro-influencers in your area and find someone who could give your marijuana’s reputation some extra allure.
3. Create Great Content
Without good content, your website is barebones. If all you have are product listings, how are you going to drive traffic to your website?
Ranking high in search results requires plenty of keywords in your content, which are far harder to use in your listings. Creating blog content on your website allows you a lot more free reign to use keyword research and insert keywords on your site.
Creating blog content also makes your visitors see you as an authority on the topic, which builds trust and respect. It could well be the deciding factor that means they buy from you rather than someone else.
4. Consider Using Guest Posts
Another important factor for online marketing is backlinks. These are links on other websites that lead back to your website, and they’re the way that Google finds your website and indexes it. If you’ve got pages that nothing links to, Google won’t see it, which means you’ll appear in fewer search results.
One way to get backlinks is by writing a guest post on another website. You could consider writing a marijuana feature on another company’s blog or for a local news website, including a link back to your site.
Marijuana Marketing Is Evolving
Marijuana marketing is an evolving art form. As it becomes legal in more and more places, the optimum strategies are becoming more refined day after day. Take advantage of this, do your research, and start building your brand! For more great and helpful articles like this one, check out the rest of our blog!
