6 Ways to Improve Your Product Packaging

45% of businesses cease operations within 5 years of starting out. According to the same source, 65% fail within a decade.

Those are disheartening statistics for the budding entrepreneurs of the world!

They prove how difficult it is to succeed in business nowadays. With so many start-ups vying for market share, only the best come out on top. You have to stand out from the crowd, cultivate trust, and imbue deliver quality at every turn.

That’s why sleek, on-brand, and effective product packaging is so important! Do it right and packaging distinguishes your merchandise from the competition, attracts consumer attention, and compels people to buy it. Want to improve your company’s packaging and reap those kinds of rewards?

Let us help! Read on to discover 6 great product packaging design ideas that’ll boost sales, branding, and customer satisfaction in no time.

1. Remember Your Brand Identity

Branding’s a package deal. From the web copy that you write to the company values you uphold, branding encompasses everything! It’s imperative that you keep it in mind and stay consistent at all times.

Don’t, and you’ll confuse your audience.

It’d be like your best friend changing their dress-sense overnight. You’d question whether you ever really knew them. In some cases, you might ditch them for another friendship group altogether!

Keep that in mind with your product packaging. Stay true to your branding; use the same color-scheme, typeface, style, messaging, and general aesthetic you employ elsewhere. By staying on-brand you’ll provide a cohesive customer experience that’ll facilitate both satisfaction and future sales.

2. Know Your Audience

Think about your marketing endeavors for a moment. You’d never spend money on a campaign without considering your audience first, right? Only by factoring in their age, interests, income-status, and whereabouts can you create relevant, high-converting ads.

The same logic applies to your product packaging. Your specific audience should guide your decision-making around it! The materials, dimensions, features, and colors all need to resonate with their demographics and desires.

For example, imagine a shoe company that markets itself as a green, eco-friendly alternative to big-name brands. Their audience is young, progressive, and mindful of their environmental impact. In this instance, they might use recyclable materials, a minimalist design, and an earthy color-palette that aligns with their values.

3. Prioritize Quality

Product packaging’s an essential part of the customer experience.

Think about Apple and the sleek, pristine cases their iPhones, iPads, and Macbooks come in. You only have to hold those shiny white boxes to know you’re buying a high-quality product! You want to take pictures of them, tell your friends about them, and boast about your new purchase.

Now imagine if those same Apple products came in bland, unbranded cardboard boxes. The business would save some money on packaging, for sure. But their customers wouldn’t be as satisfied; some might even question their decision to spend $1000 on a phone.

The lesson is simple: quality packaging matters. If you can afford to pay more for higher-quality design and materials, then do it! You’ll put a smile on customers’ faces, your brand will get a boost, and you’ll open the door to word-of-mouth marketing.

4. Don’t Forget Practicality

It’s easy to forget about practicality when you’re designing packaging. You want it to look and feel so good that you forget about the product it’ll have inside! The result?

You create the potential for damage during the transit and delivery process. If you aren’t careful, your customers might open the package to find broken and faulty items. That’s bad news in terms of potential returns, complaints, and retention rates.

That’s why it’s important to strike a balance between aesthetics and functionality. A custom option is ideal here because it enables you to pick packaging materials of sufficient quality to protect whatever’s inside. You also have total control of the size, shape, and style of the packaging that can increase protection too.

5. Ease Is Key

Do your customers a favor and design product packaging that’s easily accessible. Why?

Because there’s nothing more frustrating than receiving a package that’s impossible to open! All you want to do is rip it apart and get hold of your long-awaited gizmo. But you’re forced to twist, pull, pinch, and tear your way inside.

It’s frustrating. And, in worst-case scenarios, it can ruin the entire unboxing experience.

Depending on the items you sell, the package may have to be tamper-proof and/or sealed tight to preserve the contents. But that’s no excuse to complicate matters! Simplify the process by adding ‘open here’ labels, specific instructions, and so on.

6. Visualize the Packaging Inside Stores

It’s one thing to see your packaging on the computer screen. It’s another altogether to see it on the shelves inside stores! To avoid potential mishaps and discrepancies, it’s imperative to visualize how your products will be sold by retailers before they hit the market.

For instance, you might design the packaging to be seen from the front. But what if the retailer chooses to stack them on shoulder-level shelves instead? Customers might never see the beautiful logo, attractive typeface, or witty copy you included.

This is where versatile product packaging comes into play. Strive to create packaging that showcases the best of your products regardless of angle, positioning, or perspective. This should boost sales no matter where they’re located or how they’re displayed in a store.

Remember These Product Packaging Ideas

In a competitive world where business failure is ubiquitous, companies have to go the extra mile to succeed. And improving product packaging is a great place to start! Honing your design will distinguish your brand from the competition, stand out on the shelves, and compel would-be customers to make a purchase. With any luck, the tips in this article will help you experience these advantages for yourself! Would you like to read more articles on a similar topic? Search ‘branding’ on the website now.

Marion Perdomo

Marion Perdomo