5 Tips for Creating an Effective Product Demonstration


Working on a successful product demonstration? Wouldn’t it be great to have a demonstration worthy of catching huge investors, like the 56% that succeed on Shark Tank?

Absolutely. But it takes effort.

This article will cover the five best marketing tips to ensure your product demonstration exceeds all expectations. Let’s dive in.

1. Prepare Well Beforehand

Pat yourself on the back; you’re starting strong by reading these tips. But it’ll take more than reading an article to get that effective demo off the ground.

The first is to identify who you’re targeting too and what sells well with that market. A great way to identify a market is by running a Discovery Session.

This allows you to gauge consumer interest and help you learn about consumers’ biggest problems and how your product can alleviate that issue.

Next, consider the medium through which you’re pitching. Are you in person? Communicating online?

Know the strengths and weaknesses of those platforms. Notecards don’t sit well with people in person. Keeping notes open on a browser window while your digital audience is running through a more acceptable presentation.

Having detailed analytics prepared and conveyed well will make your presentation pop.

2. Consider Your Demo’s Length

Sometimes you have a half-hour to give a pitch, sometimes you have only a few minutes, ala Shark Tank. This means pack in only the important stuff and leaves meandering details for a Q&A after.

For digital presentations, it can be helpful to have a tight, curated Powerpoint or video brochure, which gives all the information in an easy-to-share and digestible package.

Click here for more info on Video Brochures.

3. Focus on Features

Building off the last point, use your time to highlight your product’s biggest contributions to whatever it’s trying to aid.

Here’s an example. We all know what a flashlight is. But if you’re trying to help keep people safe walking home at night on college campuses, you’ll want to highlight how it does just that.

Is it portable? Does it always have power? Can the beam of light detect potential threats by highlighting them red as you walk?

If you mentioned that last feature casually or not at all, you have to admit you’re doing a disservice to your product.

4. Present the Demo’s Agenda

We’re beginning to dive into the actual demo. When you’re in the room, it’s important to give everyone an expectation of time, what you’ll be presenting, and allowing them to know if they should ask questions during or after the pitch.

Now, STICK TO THE AGENDA. Major deviations may ruin your flow, increase viewer distraction, and lower overall interest in your product.

5. Read the Room

Presenting to others beforehand is important. If they aren’t investors but are interested in your product, there’s a good chance you’re doing something right.

Hone in on that when you’re in the room with the investors. The best way to do this is “Show, don’t tell.” It’s a writer’s axiom but applies perfectly here. If you have a vacuum with the suction power of a black hole, show it off.

If one feature piques an investor’s interest more than another, build on that in the presentation. Don’t deviate from your agenda; merely loop back to the highlighted feature and how the rest bolsters its utility, if possible.

Create a Successful Product Demonstration

If you’ve got a product and want to increase sales, you will need a successful product demonstration. These tips will help, but feedback from those listening to your demo is crucial.

Find out what works and what doesn’t. Adjust as needed and don’t get closed off to constructive criticism.

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Tyler Mathews

Tyler Mathews