The Importance of SEO for Businesses: A Simple Guide

About 40 percent of small businesses don’t have a website in 2021.

There are many ways to slice this information, but if you asked us, the key takeaway is these business owners don’t know anything about search engine optimization, let alone the importance of SEO.

If you’re one of these people, what has taken you so long to invest in SEO? Perhaps your brick-and-mortar business is meeting or even exceeding your sales goals. Or maybe you run a business that you believe won’t benefit in any way from going online.

Whatever your reason is, there’s one thing that doesn’t change: SEO can help your business.

Continue reading to learn the benefits of SEO.

Increase Your Sales

If you’re the kind of business owner whose traditional business is killing it at the sales game, you’re probably content with everything. But what if we told you there’s something you can do to double or even triple your sales?

There is. It’s called SEO.

Regardless of your industry, there’s a good chance your business is not reaching about 50 percent of its target market. Over 90 percent of consumers who have access to the internet start their search for a product or service online.

So, there’s an untapped market right here. You need to put your business in front of their eyes. To do this, create an SEO-optimized website and wait for the magic to happen. You’ll be surprised.

Even if your business is already online, investing in SEO can boost your current sales.

Build Digital/Social Proof

If your business doesn’t have any online presence, it probably doesn’t exist. This is how the modern consumer thinks.

Even if you run the kind of business that relies on customer walk-ins (such as a salon or health spa), a prospective customer will want to look it up on the web before they make a physical visit.

Having a website and/or social media pages for your business doesn’t necessarily mean it’s visible online. And if it’s not visible, your digital efforts don’t count for much.

SEO will help expand your business’s digital presence. Maybe the business website isn’t easily found online because it’s buried in the depths of search engine pages. SEO is what you need to bring up the website to the top of search engine results, which will give your business the social proof it needs to attract prospective customers.

SEO Is Cost-Effective Than Most Marketing Methods

So, you’re into digital marketing.

But then, there are several digital marketing methods, such as SEO, email marketing, social medial advertising, and search engine marketing.

Each method has its pros and cons, but when it comes to cost-effectiveness, none beats SEO. Unlike SEM, for instance, which involves paying for ads on search engines, SEO can be as cheap as free because it’s organic. You don’t pay for anything, at least not directly.

Find out more here about SEO and SEM.

The Importance of SEO Cannot be Overstated

You may have been on the fence about SEO because of various reasons, but it’s clear your business is losing out. The importance of SEO, especially to a small business, simply cannot be overstated. It will enhance your business’s digital presence, save you money, and ultimately blow up your sales.

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Kelle Maurer

Kelle Maurer