Being the owner of an eCommerce business is a dynamic, challenging, and never-boring job. But there are some aspects of this career that might surprise you. To say that there are plenty of myths and misconceptions floating around out there relating to the eCommerce industry would be an understatement.
If you’re thinking of starting a career in eCommerce, or you’re just cutting your teeth, you’ll want to know what to expect. This guide will help you separate eCommerce facts from fiction. Read on to learn about some of the biggest beliefs held about working within the eCommerce industry today and how much truth there actually is to them.
1. Running an eCommerce Business Isn’t a Real Job
There are plenty of opinionated people out there who are quick to talk about how running an eCommerce store is easy and doesn’t constitute a “real job”. Of course, this couldn’t be further from the truth. These people wouldn’t say this of someone who runs a brick-and-mortar boutique, so why would they say it of an eCommerce seller?
eCommerce sellers have to worry about marketing, sourcing products, fielding returns, bookkeeping, order fulfillment, and much, much more. On second thought, maybe this myth has some truth to it. Running an eCommerce business isn’t a real job—more like five real jobs rolled into one.
2. Quality Products Sell Themselves
It would be amazing if eCommerce stores worked on an “if you build it they will come” basis. But unfortunately, this isn’t the case. If you want your store to be a success it isn’t enough to have a stellar product—no matter how amazing it is.
You’ll need to promote your product online, think of marketing strategies, collaborate with other brands, and use all kinds of other tactics to ensure your brand gets off the ground. Building an initial following is the hard part, once you have that, you’ve just got to keep your customers coming back for more.
3. Your Website Matters Less Than Your Products
Similar to the last point, the products you’re selling do matter, of course. But they’re far from the only thing that does. Another really big component of your strategy and deciding factor in your success is the website you’re showcasing your wares on.
Your website needs to be optimized for mobile, have clear product descriptions, and be easy to navigate. There are tonnes of great plugins you can install with different eCommerce site hosts to enhance your site. For one great example of this see this page.
The Biggest eCommerce Business Misconceptions Debunked
Don’t let misinformation surrounding the eCommerce business discourage you. If you’d like to make a career in the eCommerce industry, you’ll have to do your own research to decide whether it’s a path that’s right for you. For more tips, tricks, and myths debunked, don’t forget to take a look at the rest of our content now.
