Ranking tracking is an ongoing process, and therefore you need to maintain it regularly and conduct audits to track your progress over time. Fortunately, you will find many monitoring tools on the market, so there will be no problem with this, but how often should you check the ranking of the site? Preferably daily. Let’s see why.
Daily Rankings Tracking Benefits
With the development of the Internet, search engine optimization has also evolved over the years. As a result, it has become more complex, and it is now more difficult to get results and rank higher. To rank well, many things need to be taken care of, including keywords, snippets, quality content, backlinks, and more.
Ironically, a site’s position in search engine rankings changes daily, which means one missed day could mean that your competitors are already ahead of you. If you use a rankings tracker daily, then…
You Prevent Your Site From Getting Penalized
Because search engines is constantly evolving, techniques that worked a few years ago may not work now. There is a chance that you are unknowingly violating certain search engine rules. As a result, you may receive penalties. You can use a rankings tracker to identify and eliminate such practices on your site to avoid penalties.
You can also analyze which strategies are working best. It provides valuable information about your site’s organic visibility in search engines. Let’s say you decided to try out a new strategy yesterday and while it is still too early to expect full results, you can check your progress daily and make small adjustments to see improvements sooner.
To optimize your site’s content strategy, you can look at which keywords and their variations you’re ranking for. At the same time, the rankings tracker will tell you what’s not working so you can improve those aspects too.
Get Ahead of Your Competitors
Competition is fierce, and every site is fighting to get to the top. In this race, you never want to give your competitors a chance to overtake you because of some issues. Therefore, you must constantly improve your site with continuous tracking and fix problems as soon as they appear. You can also do an analysis of your competitor’s sites to find out what’s working for them, such as keywords.
However, all of this will only work if done regularly. Popping in once every few months might do more damage than good. Weekly or even daily updates will help you prioritize your work as you try to reach your goals in a timely manner.
Which tool to use for all these tasks? Choose the one that best fits your needs and business goals. Luckily, the selection is very wide. Checking your rankings is essential to ensure that you remain relevant to your audience and that they can easily find you. By using ranking tracking tools daily, you can track any changes in your rankings and make changes to improve them.