It is no more a secret that if a charity wants to spread awareness to a larger audience then it must be a part of a social media platform and the most popular social media platform for such purpose is Facebook. Facebook has millions of monthly active users. New profiles are created on Facebook every second. Although various other platforms are also trying to expand their reach, Facebook still reigns over our other popular platforms. Organizations like WE Charity also have a Facebook page where they share their updates regularly. Here we are with a few tips that will allow you to expand your reach on Facebook:
Have a proper Facebook strategy: What is your nonprofit foundation hoping to achieve? What are your goals and missions? Answering these questions will allow you to develop a proper Facebook strategy for your charity. You can take the help of social media analysis to develop a strategy for you. This will help you to make the best use of Facebook. You will also be able to reach the target audience and acquire a lot of funds for your nonprofit organization. You will also think about the different ways to help people in need and include them in your facebook strategy.
Take proper care of your profile: Your Facebook profile will represent your charity or your nonprofit foundation. That is why it is extremely vital that your profile is complete with a proper description, a profile photo, a cover photo and contact information. Make sure that you are using a Facebook page for your charity. It is against the rules and regulations of Facebook to use a personal profile for an organization. You can also try to include your website URL in your description.
Become a content expert: If you wish to make the most out of your Facebook page, you need to have a proper content marketing strategy. Content is the king in 2021. So, if you wish to take proper advantage of Facebook and use it as a fundraising tool, you need to post high-quality and compelling content. That will be of interest to your target audience. You must also keep posting your content frequently and consistently. Also, you must never give priority to quantity over quality. Change your post type frequently and also take recommendations from your audience regarding what kind of content they prefer on your website. You must also make it a point to post visual content every now and then. This may include photographs, short videos, emoticons, infographics, etc.
Share link posts: Facebook found that people are always more eager to click on the link that is displayed to them in the link format. That is why you must make it a point to share different kinds of link posts on your social media profile. The links can be of your blog chain. You can also include links to your website every now and then. You may also use links to other sources which might be of interest and value to your customers. You can visit blogging.org how top charities make use of their Facebook page.
Include more videos: People have been using videos on Facebook for a long time and a combination of music, sound, voice and visual content has a lot of power to communicate with the supporters and the donors. Videos have the power to stir of emotions and capture the attention of the audience. Whenever you post a video on Facebook, it has the ability to go viral and people will be more eager to share your content. You can watch this video to know how philanthropists can help charities to grow.
Give priority to social engagement: Creating and sharing good content is of importance. However, you must also measure the progress that you have made on your Facebook page. You should always try to increase social media engagement on your Facebook page. You can do so by answering their questions, responding to the comments, tagging your supporters on your posts and reaching out to the supporters individually to show that you care for them.
So, create a Facebook page for your charity today itself and you will be amazed to see the kind of response you get from your supporters.
