Many small companies and businesses are always paying attention to their image. How the audience perceives them is a fundamental part of their whole brand and advertising strategies. While working and also while carrying out duties outside the facilities, members of a company have to be aware of the fact they are representing the brand.
In some cases, it is easy to tell who belongs to what company. In other instances, it may be harder. ID cards and UK best lanyards are one easy way to let everybody know who your employees are. Wearing an ID can be a useful tool if the company usually works in cooperation with other companies and many different facilities.
There are, however, some pieces of advice that need to be followed to have a good card. Not all cards convey well the information they are supposed to. And this could be due to a failure in the following areas:
- The right font for your company
According to the number of letters you are going to display in the front of the ID card you should choose the font. It has to be clear, legible and easy to read. Some decorative fonts are very pretty, but they are conceived to be displayed at larger scales. Try to use those that allow the message to be read easily.
The size of the letters is also important. The space provided in ID cards is very limited, and the choosing of each element is crucial. If the name of the person is going to be bigger than the rest of the information, there has to be a balance with the rest of the elements. Having multiple size items can be confusing. People need to know what has to be read first.
- Have a good bright picture
Every ID card needs a clear front facing image. There are several parameters the employee must follow for the picture of his or her card. For example, no sunglasses, no hats or caps. These recommendations seem obvious, and there are some others that can be considered some subtle and sometimes ignored.
A good picture needs to be taken with a clear and solid background. It is usually blue or white. This background will allow you to see the outline of the person and to avoid overlapping shadows. Some companies tell their employees not to smile since the picture needs to show a neutral face. Make-up can be worn but not heavily, and accessories also have to be kept to a minimum.
- Choose the right material
The material of the ID cards is of the utmost importance. Some ID cards are required to withstand severe weather conditions. Some other ID cards are meant to be used indoors and under light conditions. These factors have to be considered when choosing the material.
If the ID card is for an indoors event only, the material can be soft and disposable. A one-time-use ID card will suit your purposes just fine. If the card is meant to be worn at all times in different locations and conditions, it is better to have a more durable material. Hard plastic is a usual choice among producers. It gives the bearer the opportunity to have a long-lasting card that can fit multiple purposes and be replaced only after several years.
- Customize your lanyards
Many ID cards have to be worn with a simple lanyard from the person’s neck. This is the easiest way of having the card in a visible place. Lanyards can be customized so that it adds an extra security element to the whole ID card system. Having a special lanyard that matches the company logo can be a plus when it comes to security.
Customized lanyards also give the employee the opportunity to choose their favorite color or design. As long as the company agrees on certain color combinations or printed lanyards, employees can choose to wear the one pleases them the most.
- Colors are also important
The color combination chosen for the ID card is also of great importance. Many companies choose to match their image colors to the ones of the cards. This way it will be even easier to identify personnel.