Are you a business owner looking to improve your brand’s image? Do you want to know what consumers are saying about your product?

To do this, you will need to be able to track, analyze, and respond to online conversations about your brand. But how does an entrepreneur go about doing something like that?

This is where social listening, otherwise known as social media monitoring, comes into the picture.

What is social listening, and why is it important?

It is a two-step process. First, you will need to be able to monitor social media channels for mentions of your brand, as well as those of any competitors and keywords related to your industry. Second, you will have to analyze the information you gathered and take action accordingly. Taking action: This is where social listening differs from social media monitoring.

Taking action is important for improving your brand’s ‘social media sentiment’. It helps to keep your marketing efforts on track, along with that of your product development. Also, keeping track of social media mentions can help you respond to feedback, both negative and positive, in a timely manner.

What are social listening tools?

There are various tools that you can use to listen to what people are saying about your business. These tools can analyze data from various sources and break it down to help improve your digital reputation, as well as increase overall sales.

What is social listening strategy?

It is important to have a strategy in place when it comes to tracking, analyzing, and responding to online conversations about your brand.

First, determine your goals. Knowing your business goals will define all your efforts going forward. This includes helping to determine keywords for your online presence.

Next, identify your target audience. You can get a good idea who is talking about your product by performing a search of both your brand’s name and names of competitors. Take a look at their demographics, location, psychographics, preferred social media network, and so on.

Then you will need to generate leads. This means finding people who are interested in your product.

Finally, it’s important to keep track of mentions so you can respond to questions and complaints quickly. Also, be sure to respond to (at least some of) the positive mentions to help build relationships with your fans.

How can NetBase help you reach your business goals?

NetBase is an award-winning social media analytics platform used by companies around the world to connect with consumers in real time. They have the tools needed to gather digital information about your brand and help you put it to use.

NetBase can help improve crisis management, boost campaign performance, maximize product launches, lower customer care costs, protect brand health, increase customer acquisition, and so much more.

Conclusion

In today’s world, a brand’s image depends largely on tracking and responding to online conversations about its products. Social media monitoring is just one part of it; the other part is to take action. This means responding to both negative and positive feedback.

If you are a business owner, you will need to participate in social listening¬†and have a strategy in place in order to improve your brand’s ‘social media sentiment’. Utilizing the tools available will help you do just that.