For marketers, email marketing is essential. According to surveys, more than 58% of consumers agree that emails do influence their purchase decision – either positively or negatively. An email list is a crucial business asset. It has a better reach than paid media, so is cost-effective.
Building an email list from scratch is challenging, time-consuming, and delays your growth. Fortunately, if you are based in Singapore, you can approach companies like Luuminate for buying company contacts and database. With an updated company directory, you can instantly start your multi-channel marketing campaign.
The process of email list building involves gathering email addresses from customers, visitors, and other supporters. It can be done via your website, in-store forms, social media accounts, etc.
Why is email list building important?
The statistics report that the average expected ROI of $1 spent for email marketing is $42, while for Pay per click advertising it is $2. Therefore, high ROI from email marketing makes it an appealing marketing strategy. Besides, tracking email marketing performance is easy. For example, an email click-through rate evaluation gives an insight into whether the target is interested or not.
Tips for email list building from a scratch
In general, a business website is used to start building an email list.
Choose embedded signup forms
Place static embedded signup forms on visible, high traffic spots like the footers, headers, splash pages, and sidebars. They are non-intrusive and humbly remind the visitor to sign up. It is a traditional strategy to attain email subscribers.
Set up popups & overlays
Pop-ups are said to have a 3.9% conversion rate, which is tempting but there is a need for caution, or Google can penalize you. According to Google’s interstitial ad rules –
- Never show a pop-up that conceals the main content as soon as the user lands on the page from search or is scrolling across the page.
- Never display standalone interstitial forcing the user to close before they access the content.
- Never use page layout, where the above-the-fold page section resembles standalone interstitial with original content in-lined under the fold.
However, there are some exceptions to Google’s interstitials guidelines – for example, cookie usage, paywalled content, and banners.
To grow your email list substantially use –
- Welcome pop-ups – Within 15 seconds on the landing page including a solid call-to-action. The best practice is to include a sales notification, a discount, or some kind of value exchange for their email address. Keep the welcome pop-ups simple because complicated forms with lots of fields will be ignored. Use Google analytics to set the timing of the pop-up to appear.
- Exit-intent pop-ups – Lost visitors can be retained with well-crafted exit intent pop-ups. It captures the visitor’s attention and offers a genuine reason to stay and submit an email address. Offering discounts work well depending on your niche.
- Promotional pop-ups – These can appear anytime across the visitor’s journey. Use offers and discounts as visitors actively browse, but ensure that it matches their buying journey. For example, if a visitor lands on the home page and moves to the men’s clothing category. You can show promotional pop-ups that announce 15% discounts on men’s clothing only for subscribers. Never show product-specific promotion. If the person does not subscribe and adds items to the cart then show a message like ‘subscribe & get free shipping’.
Invite for receiving notifications
Various notifications play a good role in adding significantly to your mailing list.
- Pre-sale notification – Shopper willingly hand their details, so they don’t miss bargain deals.
- New collection notifications – If you are selling in-demand items, which go out of stock soon then your visitor may adore receiving notification of new arrivals first.
- ‘Back in Stock’ notifications – Customers are prepared to buy but cannot because of product unavailability.
Include opt-in fields during checkout
While making purchases online order confirmation is received via text or email. Including an option at checkout to offer an email address is a simple way to build an email list.
Use referral & loyalty programs
Loyalty programs drive repeat business as well as build an email list. Use programs that offer rewards to existing subscribers and encourage new subscribers. People shop more with stores offering some kind of reward or loyalty program.
The referral program is similar to word-of-mouth marketing. Offer advocates and loyalists reward for referring your brand. People trust recommendations from their near ones, so use the power of an established customer base.
