Amazingly, surveys have shown that about 50% of American small businesses don’t have websites set up at this time. This means that you can automatically get a leg up on them by putting a website for your small business into place.
But why stop there? In addition to creating a website for your small business, you should also improve the customer experience that people have while using it. By making your website as user-friendly as it can possibly be, you can make it a valuable marketing tool for your business.
If you want to improve the customer experience of your website and take your customer satisfaction rate to new highs, we’ve got some tips that will help you do it. Web development could help your bottom line in a big way and make your company even more successful than it is now.
Here are seven tips for improving the customer experience on your website.
1. Make Sure Your Website Loads Up Quickly
Does it take more than a few seconds for your website to load up when people visit it? If so, you might be ruining their customer experience before they even get started!
Your company’s website should ideally load up in the blink of an eye. If it takes more than 5 seconds, you’re doing something wrong. You might need to simplify your website design as a whole to get the site to load faster.
Speeding up your website’s loading speed will make your customers happier. It’s also going to bode well for you when it comes to your site’s search engine optimization. The quicker it loads, the easier it will be for people to find your site through the various search engines.
This article from Decibel.com can expand on this aspect of things a little bit more.
2. Limit the Number of Words That Appear on Your Website’s Homepage
Do you have big blocks of text waiting for your customers when they visit your website and see your homepage? This is not going to get them to stick around for very long!
It’s obviously good to have some text on your homepage. But if you have it filled with thousands of words, it could scare people off and stop them from investigating your site any further.
There is some debate over exactly how many words you should have on your homepage. But you should try to break the words that you do have on it up so that they’re easy to scan through and read. You should also have them written with SEO in mind so that your site appears high up on search engine results pages, or SERPs.
3. Provide People With a Discount When They First Visit Your Website
When people are visiting your website for the first time, your goal should be to entice them to buy something from you. It’ll give you a chance to show off everything that your website can do.
Many companies have started to add pop-ups to their sites that offer people discounts right away. They often send people an immediate discount in exchange for their email addresses.
This is a great way to improve your chances of making a sale through your website. It’s also a great way to start collecting email addresses from people so that your company can launch email marketing campaigns.
4. Aim to Set People Up With a Wealth of Information on Your Website
While you want to beef up your sales through your website, you don’t always want your customers to feel like you’re trying to sell them something. You also want them to feel like you’re trying to teach them about your products and services or your industry as an entirety.
To do this, it’s going to be important for you to set up service pages as well as a blog that contains articles related to your specific industry. Whether you’re the owner of a T-shirt manufacturer or an auto parts store, you should fill your site with articles that are going to help educate your consumers.
Just like with the content found on your homepage, all the other content on your site should be created with SEO in mind. It’s going to make your site more effective than the sites put together by your competitors.
5. Make It Simple for People to Place Orders Through Your Website
In a perfect world, customers are going to:
- Visit your website
- Be impressed with all the content on it
- Love your products and/or services
- Order your products and/or services from you
But they’re not going to be able to take that last step if you don’t make it easy for them to place orders. It’s why you should go above and beyond to make the ordering process on your site super user-friendly.
6. Create a Chatbot That Can Answer Frequently Asked Questions
If people have any questions for you while they’re visiting your site, you’re going to need to provide them with answers ASAP.
In the past, many companies set up specific FAQ sections. But nowadays, a lot of them are going the chatbot route.
You can create a chatbot that can answer questions for your customers in a hurry. It’ll help them figure things out for themselves without having to call you on the phone.
7. Show People All the Different Ways to Get in Contact With You
While chatbots can be nice tools for companies to have for their websites, there will still be times when people need to get in touch with you directly. It should be easy for them to find out how to do this.
Your company’s contact information should be listed on each and every page on your website. It should include your phone number, your mailing address, your email address, your social media handles, and more.
Improve the Customer Experience on Your Website From Now On
If people don’t enjoy a great customer experience while visiting your website, the chances of them coming back to it will be slim to none. And the chances of them buying something from your company will be even lower than that.
You should take the time to improve the customer experience on your site by using the tips found here. They’ll work wonders for your website and show that you’re making customer satisfaction a top priority.
Get more tips on improving your company’s website by browsing through the other articles on our blog.
