Are you struggling to draw new clients to your DUI law firm? Consider developing a digital marketing strategy. After all, nearly 70% of online experiences start with a search engine.

With online marketing, you can boost brand awareness and draw more website traffic. Then, you can start booking more appointments with clients.

On the fence? Here are five reasons to start using online marketing for your law firm. Read on to learn more!

1. Reach Ideal Clients

Traditional marketing strategies allow you to reach a broad target audience. Unfortunately, those consumers don’t always need a DUI attorney. Digital marketing strategies will help you appear in front of ideal clients.

For example, you can use search engine marketing strategies. When someone searches for a DUI lawyer, your law firm website could appear.

You can save time and energy by focusing on people who actually need your services. 

2. Establish EAT

About 82% of consumers feel more positive about a brand after reading customized content. Another 94% show loyalty to brands that offer complete transparency. 

You can use content marketing and other online marketing strategies to establish EAT:

  • Expertise
  • Authority
  • Trustworthiness

Establishing EAT through your content will improve your credibility. Potential clients could have an easier time trusting you, too. Building brand trust could help you reel in new clients.

Without EAT, however, your potential clients might turn toward your competitors instead.

3. Remain Top of Mind

You can use an omnichannel online marketing strategy to reach clients at multiple touchpoints. Each time they see your brand, they’ll start to remember you. You can start building brand awareness and recognition.

The next time a client needs a DUI law firm, they’ll recall seeing your brand online.

You can also use content marketing to demonstrate your expertise as a DUI attorney. Potential clients will recall the advice you provided.

Remaining top of mind could help you generate more leads. 

4. Generate Traffic

If you’re struggling to generate traffic to your law firm website, consider using digital marketing. You can use search engine optimization to rank higher on search engines. When someone looks for a law firm, they can find your website.

As you continue drawing website traffic, your rankings will improve.

You can learn more about dui lawyer marketing here.

5. Book Appointments

As you begin generating traffic, you can book more appointments with prospective clients, too.

It’s important to use multiple digital marketing strategies. For example, you can use remarketing. Remarketing allows you to reappear in front of previous website visitors.

You can draw them back to your website to turn those consumers into leads and paying clients.

You can use email marketing to draw people back to your website, too. 

Drive Toward Success: 5 Benefits of Online Marketing for Your DUI Law Firm

Developing a digital marketing strategy can set your DUI law firm up for lasting growth and success. Keep these five benefits of online marketing in mind. Consider working with a digital marketing agency to get started today.

Then, you can generate more leads than ever before.

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Check out our guides to get started.