At this point, almost everyone recognises the significance of social media marketing. Still, it’s easy to believe that social media platforms are only helpful for major corporations with large followings and the ability to post frequently. If you only have time to update once a week, maintaining your online presence may not seem worth the effort.
This “all or nothing” attitude, however, is a fantasy. Social media is still an excellent tool to keep your followers up to date and increase your brand’s visibility, regardless of how large or small, your audience is. In reality, social media is used by more than 90% of small businesses. Do not be left out; you can hire an affordable social media management agency to get started.
The following are a few reasons why your Small business needs to be active on social media;
1. You Can Raise Brand Awareness
Social networking is a terrific tool for increasing brand recognition. This is because social media can highlight your brand’s individuality, which is vital for small businesses that need to stand out. You’ll need to explain to potential customers why they should choose you over a larger company like Amazon, which may be able to offer similar items and services at a lower cost.
2. Customers anticipate seeing recent activity
To ‘win’ at marketing, you must remain in the game. This is particularly true with small firms. If potential consumers look at your Facebook page and see nothing but cobwebs, they may believe something is amiss or that you’ve gone out of business. If you run an online store, your clients must have confidence that if they order goods, they will be delivered. Customers may avoid your firm if you post inconsistently or leave a consumer question unanswered. People nowadays expect businesses on social media to respond quickly. In order to keep your feeds active, you should post at least once every week on each platform.
3. You will increase your return on investment (ROI)
Advertising is essential for any business. Customers will be unable to purchase your products or services if they are unaware of your existence. On the other hand, a tangible advertisement, such as a billboard, can cost thousands of dollars. In comparison, advertising on social media is relatively inexpensive. A Facebook ad can help you reach a large audience for as little as $5. This allows you to rapidly determine which advertising methods are effective and which are not.
4. It is simpler to build a loyal readership
If your membership site already has a blog (which it should! ), you can publish new posts on social networking. This will notify your fans anytime your site is updated and keep your social media feeds updated. This can be a simple technique to keep fans returning to your site if you create meaningful blog content. Greater page traffic and dwell times result in improved search engine optimisation (SEO), increased ad revenue, and a bigger number of potential consumers.
As a small business, it might be difficult to gain attention and compete for a market share. That is why it is critical to have an active social media presence.
