Are you aware that more than half of trackable web traffic comes from organic search results? While social media, email marketing, and paid ads each play their role, organic search is the undisputed king when it comes to website visitors.
Yet the benefits of digital SEO marketing extend beyond website traffic. As we’ll explore in this article there are many ways that SEO strategies have an incredible impact on small and large businesses alike.
Keep reading to find out more!
1. Grow Your Website Traffic
As we’ve already touched upon, SEO marketing techniques have a huge impact on website traffic. Paying attention to Google’s ranking factors, in particular, is essential. This is because they are by far the industry leader when it comes to search engines.
Google’s algorithm is constantly changing, so staying up to date with SEO best practices will help to improve your website’s search result rankings.
2. Understand Your Customers
Another benefit of virtual SEO marketing is the insights it provides into your base of existing and potential customers. While in-person interviews are still valuable, conducting and acting on keyword research will uncover your customers’ interests, priorities, and more.
For example, if you’re interested in personal injury marketing for chiropractors, knowing who you’re targeting and what they search for when they’re browsing vs in-market is incredibly helpful information.
3. Increase Conversions
As experienced digital marketers can testify, online SEO marketing has a direct correlation with increased conversions. Thanks to local SEO, businesses in the immediate vicinity of the browser are most visible in search results, Google Maps, and more.
By optimizing their website for the area they are located in, business owners can attract potential customers in their locality. This means more website sign-ups, walk-ins to your brick and mortar store, phone calls, and more.
4. Build Brand Authority
When you perform a Google search, would you trust the top result on the first page more or less than a result five pages deep? The next section of our digital SEO marketing guide relates to how SEO strategies increase brand credibility.
The same factors that boost a website’s search engine ranking will also improve its reputation with customers. Having “about us” information, backlinks, and informative articles with clear authors will help to get results.
5. Improve User Experience
Finally, the last of our reasons why SEO will boost business is because of the benefits to user experience. This means fast page load speeds, a great mobile experience, and a clear website layout.
If you’re looking for digital SEO marketing tips, we’d recommend starting with a website audit. This will help alert you to the areas of your site that cause friction for visitors, and potential areas for improvement.
It’s Time to Get Started With Digital SEO Marketing
Having covered the key ways that digital SEO marketing can help your business, there’s no time to waste. SEO results do not appear overnight, so the sooner you can get started with different strategies, the better.
Be sure to check out our other marketing-related articles if you enjoyed this post and want to delve further into the world of SEO!
