Allow us to blow you away for a second:

Did you know that 89% of consumers will choose a competitor after a substandard experience online? 

What does this mean for you? 

Well, if you are a business that owns an above-average, high-performing website then you’re okay. But, if you’re a business that operates a mediocre website or even worse, doesn’t have a website at all, then you’re basically giving customers away. 

Can you see the importance of a website? 

Keep reading to find out why a website can elevate your brand, and how!

The Importance Of a Website 

You may still have a few doubts as to why your business needs a website, what can it do for you? What can it do for your business? Let’s have a look. 

1. Promotes Visibility 

In 2021, a business having a website has become an expectation from the market, no matter the size of the business or the industry it operates in. 

If a prospect sees your brand outside of the digital world, the first thing they’re going to do is search for you if they’re interested. If you’ve got a website, then you’ve got visibility online and you’ve staked your piece of the online pie. 

2. Budget-Friendly Advertising 

Hosting, operating, and designing a website doesn’t have to cost a small fortune. In fact, you can launch a website for a considerably less amount than you would spend on traditional advertising. 

Any Marketing Agency would tell you that putting effort in with your design and SEO (search engine optimization) is a must though, to see positive results. 

3. Increase Credibility

Companies that own and operate their own website learn quickly that this establishes rapport and credibility with their target market. 

An online space where your brand can use every available means to communicate its offerings, services, locations, and contact details. When it’s displayed properly, it comes with a level of credibility that strengthens your brand in the market. 

4. Get Referrals And Sales 

Your website doesn’t only have to serve as a place where potential customers go for information and validation. It can also be a place that generates qualified leads for you, and even, makes sales on your behalf. 

If you set it up correctly from the get-go, with the right tools and features, your website can become a frightfully good sales tool through meaningful content and ease of use. It will do work for you almost. 

The Wonderful World of Websites 

In order to understand the importance of a website, just take an hour out of your day tomorrow and Google all your immediate competitors. 

How many of them have websites? All of them? 90% of them? 

Now, imagine that each of them is receiving just one extra sale per month that you might’ve had access to, had you owned your own website.  Need more great digital content? Simply type digital marketing into the search bar and have it all at your fingertips.