A Small Guide to Selecting the Best Sales Force Automation Software

Did you know that nurtured leads generate, on average, a 20% increase in sales opportunities? However, a big part of customer service depends on quality technology adopted for enhancing business process management (BPM).

While customer experience is on the verge of becoming the key differentiator between brands, clients seem ready to pay more for a better service. In other words, avoiding to automate the company’s operations could make a difference between becoming a widespread brand and losing profits on a daily basis.

Having said that, the ideal solution already hit the market with full speed. Bpm’online sales software includes all the sales force automation tools and is packed with beneficial features that can help increase sales by up to 29%, sales productivity by 34%, and increase the accuracy of sales forecasting by 42%. Visit this link to find out more: https://www.bpmonline.com/crm/sales-force-automation

Sales Force Automation Software Must-Have Features

As previously mentioned, there are many CRM systems on the market that contain sales force automation capabilities. These systems are designed to reconnect organizations with their potential and current clients. Moreover, a vast majority of these programs are hosted on the cloud, hence, you surely want to choose the safest one for making such a huge commitment. Therefore, here are some of the most effective qualities high-operating CRM software has to offer in the synergy with sales force automation capabilities.

  • Contact Tracking & Management: Since customer satisfaction and lead conversion are the biggest challenges for corporations, it’s important to have a greater insight into their purchase patterns, preferences, and most of all, their contact information. So, your CRM system should be able to track, record, and store all of these essential customer details into one centralized and highly organized database. This way, the software can automatically schedule appointments, follow-ups, and provide you with a complete overview of the sales processes, from potential leads, orders, to repeated sales.

  • Opportunity & Lead Management: Another advantage of CRM + SFA systems lays in its ability to automatically facilitate lead conversions. CRM software locates prospects by collecting information from various sources such as website visits, emails, social media, chats, marketing campaigns, etc. Once first contact is made with potential customers, it quickly turns into leads. And, the best part is that you will also have the benefit of exploring new market opportunities ahead of other sales competitors. The system’s intelligent features enable you to monitor rivals and their activities in order to seize opportunities first.
  • Sales Forecasting & Mobile Sales: Due to SFAs deep analytic capabilities, you will be able to accurately project future sales. But be sure the CRM vendor offers mobile CRM as statistics shows that it can help you boost productivity by at least 15%. Plus, 65% of sales reps who incorporated a mobile CRM strategy successfully accomplished their sales quotas.

70% of customers already recommend SFA tools, but still, this accounts for CRM systems that profoundly nurture customer relationships with these interactive features. So do the research, look at a sales CRM demo, and feel free to use a trial period until you discover your new business SFA partner.

Clare Louise

Clare Louise