If you have a website, and you want to target the Russian market, then you should consider using Yandex tools to market your brand. Doing so can help you generate more traffic to your website and increase your conversion rate. In this detailed article, we will talk about Yandex services of advertisement and differences in semantic search. Let’s get started.
Yandex.Direct Ads
This is one of the most essential tools used for Russian speakers. Yandex Direct Ads service allows you to place contextual adverts, and it is similar to the Google Adword tool. Thus, when users enter a query in the Yandex search box, relevant ads that you have created may be displayed.
There are several ad placement formats allowed in Yandex such including text ads, image ads, video ads, dynamic ads, and smart banners. The impressive thing about this tool is that your ads are not limited to only the Yandex search engine, but they also appear on the partner sites of the search engine.
Yandex.Audience Tool
Another tool used in Yandex SEO is the Yandex Audience tool. This allows you to create and use specific audiences when setting up your advertising campaign. Some of the audience available in this service include:
- Segments formed from their data such as on the basis of unloading CRM
- New customers found that using look-alike technology
- Segments formed on the basis of Yandex geolocation data
- Users that have seen your videos or banners
Yandex.Metrica Tool
Yandex Metica tool is used to collect data about site visits and traffic sources. It also helps to analyze the popularity of certain pages on your website and group data based on actions performed by site visitors. With the data collected using the tool, you will be able to make better decisions that will improve your sales and returns.
Yandex Semantic Search
One of the good things about Yandex is its implementation of semantic search. This makes Yandex Search Console (Yandex Webmaster) even more worthwhile as you can now optimize your website by grouping keywords into categories, and when any user searches the category or keyword itself, your site is displayed in the search results.
Yandex designed the semantic search feature to have an enhanced level of understanding behind the meaning of search queries. The way users search for things on search engines today is different from how they do in the past.
With the semantic search feature, the search engine generates search results that are specific to the location of the user and that relates to exactly what is being searched for.
