Spendings on video advertisements are projected to increase to $12.66 billion by the year 2024.
That’s because, not only does this guarantee better leads, but also improves brand visibility across the board. One of the most popular platforms for visual advertising is YouTube.
However, the competition is high and as a brand, you need to stand out.
This article outlines a few helpful tips to help you find success with your video advertisements on YouTube!
Define Your Audience
Before you can create your own video advertisement, you must know who you’re advertising to.
What would appeal to them?
Analyze your customer base, conduct client interviews, analyze your competitors, conduct market research, and study your industry trends. Find out who your product or service appeals to and who is most likely to need it. Then, create personas that are likely to buy from you.
Once you’ve defined your audience, it will be easier to cater your video advertisement to their needs.
Optimize Your Ads for Mobile Usage
Did you know that more than seventy percent of YouTube watch time comes directly from smartphones?
This means optimizing your ads for mobile is an absolute must. Make your videos short, to the point, engaging, and ensure that you’ve added captions throughout the video.
An Introduction That Engages
When it comes to videos or visuals, an impression is made within the first few seconds. You have just a brief moment to hook your audience and keep them watching.
Most people do not have the attention span it takes to sit through a long, and what they consider “boring” advertisement. So be sure to put your best moves first!
Identify Your Key Message
In line with the above point, you want to deliver your most important messages as early as possible. This includes mentioning the name of your brand, the product or service you’re presenting to the audience, and professional voices that deliver your message with the right tone.
Make sure your ad isn’t too long. The ideal time frame for a YouTube advertisement generally ranges between fifteen to sixty seconds, depending on the type of advertisement.
Pay Attention to Production
Talk to a professional and get your video professionally made to get the best results on YouTube. There are plenty of production companies like Rock Creek Productions, BX Films, and BluBlu Studios that do good work for reasonable prices.
Study the World of Video Advertisements on YouTube
Create excellent, well-produced video advertisements on YouTube with a well-defined target audience, an introduction that engages your viewers, and a clear and comprehensible message. Do your research, talk to professionals, study your competition, and you’ll be ready to find new leads!
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