How to Create Effective Sales Literature and Brochures

Sales and marketing brochures may be a little old-school in these high-tech times, though they remain as useful and effective for businesses as ever before. Sales literature in the form of brochures is cost-effective, versatile, and visually pleasing.

Brochures provide your customers with straightforward and easy-to-digest information about your business and its products and services. However, not all brochures are created equal. It’s essential to create an aesthetic design that provides the reader with relevant information; getting the reader to contact your company is the bottom line when it comes to produces a brochure

In this blog post, we’ll look at five essential design tips to help your business improve its design literature.

1. Follow the AIDA Guide

AIDA, for those who aren’t sure, stands for attention, interest, desire, and action. Your sales brochure needs to meet each of these targets to be successful.

It needs to catch the reader’s attention, pique their interest, make them desire your product or service, and ensure that they take action. When putting together a brochure, the AIDA principle should be at the heart of your planning.

2. Understand Who Your Customers Are

Who are you trying to reach with this brochure? Why would these people want to buy your product or use your service? What issues would your products or services address for them?

Finding out the answers to these questions before designing your brochure is important. Once you put yourself in your customers’ shoes, then it will be easier to lay out the information that will be most appealing to them.

3. Tell the Story With Graphics

Chunks of text aren’t going to appeal to anyone, even if it’s very well written. Break up your text with relevant photos (more of that later) and graphics. Bar charts, pies charts, statistics in any form; all help to catch the readers’ eyes and impart useful information in a straightforward way.

4. Focus On Readability

Again, big chunks of text aren’t going to make for fun reading. Use plenty of headings, sub-headings, paragraphs, photos, and charts to break up the text and make it easier to read.

Making your brochure easier to digest is key; no one wants to feel like they are back in school reading boring textbooks. The most important information in your brochure should pop out from the page.

5. Photos Adds to Its Professionalism

Select a number of relevant photos and space them evenly throughout your brochure. This helps with the overall appearance and professional feel of your brochure. Relevant photos of your products, services, and staff members can all help to improve the appearance of your brochure.

Finding a quality brochure printing company is essential to putting together a professional and eye-catching brochure for your business.

Make Your Sales Literature Jump Off the Page

A well-written and designed brochure can do wonders for your business. It can increase knowledge of your business and its products/services, and increase leads and sales. Always focus on design and readability when putting together a sales literature brochure. Like this blog post on sales brochures and marketing materials? Be sure to check out our other informative articles on the rest of our blog today.

Clare Louise

Clare Louise