Not all sellers have the time or resources to create separate photo shoots for every platform—one for A+ Content, another for the Brand Store, yet another for social media, and so on. Most sellers repurpose their existing assets, and honestly, there’s nothing wrong with that.
The key, though, is doing it the right way. If done poorly, repurposing can make your content feel repetitive or monotonous. And that’s the last thing you want when trying to create a cohesive yet engaging brand presence.
That’s why we’ve put together detailed tips to help you repurpose your A+ Content assets for your Brand Store effectively and creatively. Let’s make the most of what you already have—without sacrificing quality or engagement.
Repurposing A+ Content for your Brand Store isn’t about copy-pasting—it’s about creatively reusing assets while keeping the experience fresh and engaging. Here’s how to do it the right way:
#1: Start with high-quality, versatile assets
Make sure the images, infographics, and videos you’re using in your Amazon A Plus Content are high resolution and versatile enough to fit different formats. This ensures they can seamlessly transition to your Amazon Brand Storefront Design without losing quality.
Pro tip: When planning photo or video shoots, think beyond A+ Content. Capture extra shots that can be used across multiple sections, like lifestyle imagery or product-focused close-ups.
#2: Create a unique theme for your brand store
Your Brand Store should feel like an extension of your A+ Content, but not a duplicate. Use the same visual style, colors, and fonts, but rearrange elements to fit the Brand Store’s navigation and layout. For instance:
Take the comparison chart from your A+ Content and turn it into an interactive product grid for your store.
Use A+ Content lifestyle images as hero banners or section dividers to break up product categories.
#3: Rework your product feature highlights
A+ Content is great for in-depth explanations, but your Brand Store visitors want quick, scannable information. Repurpose your feature highlights from A+ Content into short, punchy captions for your Brand Store.
Example:
In A+ Content: “Our tumblers are made with 100% recycled stainless steel and keep beverages hot for 12 hours.”
In your Brand Store: “Keeps drinks hot for 12 hours.”
#4: Reuse videos creatively
If you’ve already created videos for your A+ Content, use them in your Brand Store but in different contexts.
Add product demo videos to individual product pages.
Use lifestyle videos as background banners for category sections.
Highlight snippets from a long-form video as teasers across various sections.
#5: Leverage lifestyle images for category visuals
Lifestyle images are gold for both Amazon A Plus Content and Amazon Brand Storefront Design. Repurpose these images to represent specific categories or collections in your store. For example, if your A+ Content shows a family using your product, crop or rearrange the image to create a unique banner for your Brand Store’s “Family Essentials” section.
#6: Add interactivity to static infographics
Infographics from your A+ Content don’t have to stay static in your Brand Store. Break them down into clickable elements or interactive modules. For example:
A comparison chart in A+ Content can be turned into a clickable grid in the Brand Store, where each product links to its page.
Icons used in A+ Content can become part of a dynamic scrollable section.
#7: Tailor content for mobile users
While A+ Content is already mobile-friendly, your Brand Store offers more flexibility to create a mobile-optimized layout. Reuse your A+ Content assets, but rearrange them specifically for vertical scrolling. This can include stacking lifestyle images, product grids, or feature highlights for seamless navigation on smaller screens.
#8: Optimize for SEO within your brand store
Don’t forget the importance of keywords. Repurpose the content from your A+ Content, such as product descriptions or feature lists, and integrate relevant keywords into your Brand Store. This helps boost discoverability for your store and keeps the messaging consistent.
#9: Regularly update and rotate visuals
Avoid overusing the same assets for months. Repurpose your A+ Content assets in cycles—rotate banners, swap out hero images, and update text periodically. This keeps your Brand Store looking fresh without requiring new assets every time.
Repurposing your A+ Content for your Brand Store is all about maximizing your existing assets without compromising on creativity or customer experience. If you’re unsure how to balance consistency and uniqueness, experts in Amazon A+ Content and Amazon Brand Storefront Design can help you refine your approach while keeping everything aligned with your brand identity.
