Can video change your life? 80% of companies using video marketing say that video has directly helped to increase sales, so there’s no denying that there’s power in video!

Whether your business wants to create videos for sales and marketing purposes or just for corporate training, one tool you absolutely need is the right video camera. You can use your camera to shoot video, which you can then edit on your computer.

However, many small businesses are on a tight budget, without much to spend on a new camera. If that sounds familiar, keep reading to find our tips on the best budget video camera for corporate videos.

Buy the Highest Resolution You Can Afford

What’s the difference between shooting videos on your old iPhone or the best professional video camera? It’s all about resolution.

Resolution directly impacts the quality of your video, helping it look professional, sleek, and eye-catching. Look for a camera that can shoot in 4K, if you can afford it, as this resolution is impressive.

However, these can be pricey, so if a 4K camera is out of your budget, 1080p resolution is also high-def and will deliver professional video.

Learn Everything Your New Camera Can Do

Your corporate videos should be engaging and interesting to watch, so before your start filming, learn everything that your camera can do. You might be surprised by some of the awesome features that are included on budget cameras, such as zoom, stabilization, and editing software.

If you really want to make an awesome corporate video, the right camera can help. Have a look here for some tips on video creation.

Look for a Camera With Wi-Fi Connectivity

One top feature to look for in a camera is Wi-Fi connectivity. This allows you to upload video footage straight to your phone, which can save time.

It will work for both videos and photos and means you can send your content straight to your marketing team after you’ve filmed. Of course, you’ll still have the ability to upload to your camera using your USB.

Consider Outsourcing Your Video Production

One last tip when shopping for a camera-how often will you be making videos? If it’s just a once-off, you might consider hiring a video production company to get the job done, instead of trying to do it yourself.

This might be easier and more time-efficient than filming and editing yourself. However, if you’re going to be making videos regularly, there’s benefit to investing in your own camera.

Use These Tips to Find the Best Budget Video Camera for Your Business

Ready to start filming? If so, look for the best budget video camera by using these tips.

We recommend doing research online to find the best cameras within your budget, then heading to the store to get a feel for how they work and how they feel in your hand. Once you find the right camera, you’ll be ready to start filming!

Your videos are sure to be amazing resources for both your company and your clients, so get started today and see all the great things that video can do for your business!

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