About 73% of small businesses use social media as part of their marketing efforts.

If you’re thinking about jumping on the social media train for your business, you have plenty of options.

Facebook, Instagram, YouTube, TikTok, and Twitter dominate the social media landscape.

If you pit Facebook vs. Twitter, which one is better for your marketing needs? Read this guide as we compare the two social media giants head-to-head to help you find the right network for you.

Twitter vs. Facebook Users

Let’s take a look at the stats between the two social media platforms. Close to a quarter of Americans use Twitter, while 69% of Americans use Facebook.

What’s interesting is the age differences of the users of the platforms. About 70% of every age group between 18 and 64 years old uses Facebook. Half of those over 65 use the platform.

Twitter tells a different story. About 42% of people between 18-29 use Twitter, and the percentage declines with age.

Only 25% of people in the 30-49 demographic use it, and 20% of people between 50-64 are active on Twitter.

More women use Facebook than men and men have a slight edge on Twitter.

Twitter and Facebook Content

The biggest difference between the two platforms is the content. Twitter allows tweets that are 280 characters long, though you can thread many tweets together.

Twitter lets you post video content, though the length is limited to 2 minutes and 20 seconds.

Facebook seems to encourage longer posts and videos. Facebook posts can contain more than 63,000 characters. Videos can be up to 4 hours long.

Both platforms allow you to create live video content, which can capture attention for a longer period of time.

Which One Should You Use?

Now that you know the basics of the two platforms, how can you decide which one is right for you?

If you’re looking to grow your brand or connect with influencers and a younger audience, Twitter is the place to be. It’s wise to use this platform to reach journalists for stories and show off your expertise.

For businesses that want to reach their customers and connect with them in a meaningful way, Facebook is your choice.

It’s hard to create content that connects with people on a regular basis. You have to be vulnerable and be a great storyteller.

Creating the perfect social media post requires that you truly understand the needs of your audience. Your content speaks to those needs and provides the solution.

When you compose a tweet, you have to craft a short post that grabs attention. You can share a random thought or join in a shared experience, such as the Olympics.

Facebook vs. Twitter: Which Platform Wins?

In the battle between Facebook and Twitter, which one wins? The Facebook vs. Twitter war should be decided based on who you want to reach and how you want to connect with people.

Your small business marketing will benefit by being on either one of those platforms.

Are you ready for more social media tips? Head over to the Marketing section of this site.