5 ways to use virtual reality for events

Virtual reality is everywhere, it is coming up more and more in a variety of industries and it is even seeping its way into our everyday lives. One industry that seems to be seeing an increase in the use of virtual reality is events. So, with this in mind, we have put together some of the latest ways that it is being used for events.

Creating an experience for the attendees

Being able to stand out from the crowd is incredibly important when it comes to events, particularly if you are part of a crowded section of the market. It seems that virtual reality is a great way to improve the entire experience that your attendees can have. Why not try out installing headsets at your VR events, programmed with an awe-inspiring real-world experience? You will soon see that your attendees appreciate this amazing chance to try out virtual reality for themselves.

Holding a virtual event

There are some events out there, particularly those that are popular, that sell out or that become fully subscribed, leaving some people disappointed that they cannot attend. One way that virtual reality can help is to make the event virtual. This means that those who cannot attend in person can still enjoy the event as if they were there. It seems to be popular with sports and live music events, for obvious reasons, however, this really doesn’t mean that it is limited to these types.

The great thing about holding a virtual event is that it allows you to provide a truly deeper level of engagement, you can stream the content directly to a social media feed which will help you to reach a broader audience with ease.

Create a 360º video

Have you ever thought about how useful it would be to see exactly the layout of an event before you get there? Perhaps it is to understand the layout of the event, to plan in where you want to head first. No matter the reasons, having a chance to see how it is going to look, in 3D is going to be an incredibly useful tool. A simple virtual reality approach can really help with this.

A 360º video is something that more and more of us are seeing come up on a social media feeds and there is a good reason for this. They are immersive and interactive, which are both great things to have for an event.  They are also easy to share, which you can encourage via social media. Which is a great way to get your name out there, not only for your current event, but also for events that you may also hold in the future too.

Offering mobile based virtual reality

So many of us rely on our mobile phones on a daily basis, so it comes as no surprise that one of the best ways to add in virtual reality for an event is to make sure that it works on mobile phones. The great thing about this type of virtual reality is that it is really easy to put in place and it is something that much wider audience can access. Which can offer a great boost to your event. It gives the opportunity for everyone to be included, and best of all, they can access it on their own time, rather than having to worry about queuing or waiting for a free space on a static virtual reality headset or point.

Harnessing the power of social media

It is no secret that social media is a powerful tool for business. However, one thing that many businesses seem to forget or simply not understand, is the sheer volume of ways that you can use it to your advantage. This is particularly true if you are running an event and you need to get yourself noticed.

Not only can you use social media in those early stages of setting up and promoting your event, but it can also be combined with virtual reality to create an all round impact that is going to really give you a boost. You can allow people to watch from their own home, you can allow them to be involved and above everything else, you can allow them to share the experience too with their own network.

Thinking about incorporating virtual reality in your event? Want to make it work for you? If this is the case for you then the time has come to try out these amazing ideas and see if they can make sure that your event is not only a success, but that it is one that stands out too.

It doesn’t always have to be an all-out virtual reality extravaganza, sometimes all you need is to link it to mobile phones and you will have an all-inclusive tech touch to your event.

Kelle Maurer

Kelle Maurer