With changing times, you need to change your approach to the business advertisement. The goal should be to incorporate innovative ways to attract more customers. Just as the digital form of advertising is evolving every day, the traditional advertisement format has also been modified a great deal over the last decade. People use banners, leaflets, brochures, and more to gain the attention of potential customers. But ever since the invention of smartphones, people seem to stare at their phones a lot. Therefore, business owners have found an intelligent way to use the floor space for advertising their business to the customers. Continue reading this article to learn how to use floor arts to boost your sales.
Innovative Advertisement: As mentioned before, the floor has become an empty canvas for business owners to advertise their products and services. Most people walk around in malls with their heads tilted down, holding a phone in hand. Since most of their vision is focused on the ground, it is only fair to utilize the space and put an advert on the floor.
- One can hire a digital painter to create exciting artwork and transfer the digital work to the ground. Ask the designer to incorporate your brand name and logo into the painting to achieve the advertisement goal.
- You can either advertise a product or your store name on the floor. Be sure to add some patterns or pictures and not just words. People are more interested to see beautiful colors and designs on the floor. Furthermore, if the floor artwork is unique and catches others’ attention, they might share the pics on social media, providing organic reach to your brand.
Space Saving Option: At times, you need to put banner stands in your shop to direct your customers or notify them of some changes. The space you put the banner stands could have been utilized better in other ways. For example, one might add floor graphics about the direction of certain places instead of putting on banners inside the store. You may use signs like “enter” “exit” and remind people to wear their masks properly by utilizing the floor graphics.
Assist In Navigation: These floor artworks are used in big malls, airports, hospitals, and schools to let people navigate space effortlessly. These places are often short on staff; therefore, the floor graphics dictate the direction of the bathroom and other necessary information, allowing people to move around without asking for help.
Floor Arts Are Unique: One of the reasons floor artwork is so popular is because they are unique and attention-grabbing. You cannot resist looking at a floor artwork if you walk past one. At times artists use optical illusion techniques to generate excellent results.
Low Maintenance: Unlike another form of traditional advertisement, floor artwork does not require maintenance at all. This form of advertising is very economical and long-lasting. If you can install the floor graphics all by yourself, you effectively eliminate installation fees. One can even add temporary floor artwork to announce special events and sales.
