What comes to mind when you hear “Like and share?” Do you think of social media as a fun way to connect with friends, or a serious way to boost your marketing effectiveness?
As a business leader in the modern world, you can’t afford to ignore the benefits of ads on social media. If you’re ready to hear what social media can do for your business, read on — we’ll explain the top 5 benefits of social media advertising and how it can work for you.
1. The Digital World Is the New Marketplace
It sounds like a cliché to say that social media participation has reached new all-time highs in the past year, but it’s true. Major social media sites like Facebook have seen an increase of up to 70% of app use, especially in locked-down areas.
If you’re not planting your stake in the digital marketplace, you’re missing out on untold numbers of potential customers.
2. Target Your Customers
When you take out a traditional ad in a physical space like the side of a bus, everyone passing by will see it — which means you’re successfully reaching lots of people who aren’t your target customers. That means you’re wasting a big slice of your marketing budget.
Social media ads let you target your messaging to your target customers.
No matter what age, subculture, or demographic you want to reach, you can aim your social media advertising right at your most likely potential customers, so not one dollar of your marketing budget will go to waste.
3. Attract More Attention
No matter which social media you’re using, from Facebook to TikTok, the rule is simple: the more attention you get, the more visible you become.
Placing ads on social media draws more attention and more likes to your account. The more likes and views you have, the more the social media algorithm will boost your account’s visibility.
Ads aren’t the only way to attract the algorithm’s attention and increase your visibility. You can buy TikTok likes to get your account noticed, which gives you a chance to let followers find you organically. It’s one of the most effective types of social media ads.
4. Low Up-Front Costs
If you’re considering the pros and cons of social media ads, advertising costs will be the first thing on your mind.
Social media ads can vary in costliness, but they can start at a few pennies per ad. This gives you a low-cost opportunity to get started in the world of social media advertising and see if it works for you.
5. Wide Variety of Formats
When you think “ads,” do you imagine a static image with text? If so, think again. Social media ads come in a wide variety of formats, all of which speak to different audiences.
If you’re targeting Instagram users, try getting attention with the Stories ad format (which is beginning to find success in Facebook as well). Don’t forget GIFs and videos, which get more engagement than plain text.
Find Success With Ads on Social Media
Whether you’re a Facebook fanatic or have never used social media before, you can’t ignore the benefits of social media as a marketing platform. Start your campaign of ads on social media to get all these benefits for your business.
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