What Social Media Reporting for Clients Should Include
When running a social media management agency, your clients want results. You can provide proof that the campaigns you set up for your clients work after running social media reporting queries.
Components of a Useful Social Media Report
What you would include in a social media report depends on your clients’ goals. However, it typically has standard features that almost every customer who wants to improve their brand health wants.
- Content performance data
This section will show your clients how many people have read or viewed blog posts, videos, memes and other content. Data in this section could come from both organic and paid searches or reveal numbers of link clicks. Any other data involving the calculation of audience views would be present here.
- Post engagement evidence
This would provide your clients similar insights as would the content performance data but focuses on the status messages of social media posts. You could also combine this data with the content performance data to provide clients an overview of how both long and short posts perform.
- Likes, shares and follow counts
It will provide more detailed numerical data corresponding to the types of content you post. This gives you clues as to how a company’s target audience responds to certain topics. This data may also help you see a relationship between the people who liked or shared a post and decided to follow a profile.
- Number of brand mentions
Whether for or against your client, the number of brand mentions measures effectiveness of your products and services. It will reveal the overall sentiment behind your brand and whether or not your clients’ customers find what you have to offer useful. Comments about customer service may also be included in this section of your social media reporting data.
- Hashtag trend reports
This component of social media reporting reveals to your client what current events are currently the most talked about online. It will show the topics that most interest a target audience. This portion of your report might work with your branded mention reports or as a standalone analytic feature.
How to Use Social Reporting to Assist Clients
Social media reporting can provide your clients information on how well their brand is performing. It also can show businesses how they can improve their social media campaigns to boost sales. What is more, reporting of social data can gauge timing of recurring posts – such as times of day, week, month or year to provide certain types of content.
Collecting information about the online engagement patterns of a client’s target audience also shows you what not to do when setting up a company’s campaigns. For instance, you perhaps may have just learned that Landing Page A performed better than Landing Page B. Therefore, you can tell your clients which ones would work best for increasing email signup and sales conversion rates.
Improve your ability to help your clients using NetBase.
You can enhance your current efforts with NetBase online analytic and listening tools. Using this platform for social media reporting can cut down the amount of time you spend running campaigns. You can use this provider for both real-time and past engagement monitoring.