PPC Checklist – 5 Things You Must Do Before Launching a Campaign

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You’re almost there – you’ve designed your website and created unique content for it. The goal now is to bring in quality, targeted web traffic to your new site with the help of a solid PPC (pay-per-click) campaign. After all, for most businesses, search-based traffic is the currency for success in a PPC campaign (at least in Google or Bing). But how exactly can you make sure that your campaign is as airtight as possible? In this article, we’ll go over a must-do checklist to make sure that you give your next campaign the best shot in the PPC field.         

You took the time to create engaging advertising campaigns (as also seen on other marketing platforms, such as Ads-supply.com for example), and now it’s almost time to launch it. So without further ado, here are the five things you must do before launching a PPC campaign:             


  • Organize your ads into different groups


It may all seem trivial now, but this is something that will pay off in the long run. The longer you run your PPC campaign, the more ad sets will be added to it. Eventually, this won’t be very easy to organize and group together. So, make sure that you lump ads with their relevant groups as early as possible. While you’re at it, make sure that you rotate each ad in different groups too. This way, you can eventually get enough data to find out which ones your audience is responding to best. 


  • Check your campaign settings


You’ve put in so much effort into creating a cohesive ad campaign, and now you have to make sure that it actually reaches its target audience. Over at the campaign’s settings, make sure to double-check important fields such as the location and language for your ads. This will significantly increase your chances of reaching the right audience, which will actually be interested in what you have to offer.    


  • Set your daily budget


This one is crucial – you have to allocate a certain amount to your campaigns and be very calculated about it. Otherwise, you will be sitting on a blown-up bill by the end of the month. While you’re setting up your daily budget, make sure that they are evenly distributed among your other campaigns, too (if you have multiple campaigns, which is recommended, especially if you want to test which ads work best). When it comes to the world of PPC, the last thing that you want to do is to put all your eggs in one basket.  


  • Set up your negative keywords


Before you launch your new PPC campaign, you need to narrow down your keywords to make sure that you don’t cast a too-wide net. If you neglect to add a list for negative keywords, you’ll likely gain untargeted traffic from unqualified leads that are not likely to purchase your service or products anyway, and naturally, you might end up losing too much money on the way.   


  • Make sure that all URLs work


A 404 page is not quite a good user experience and often leads to a high bounce rate and non-conversion. To prevent this dreaded 404s, make sure that all of your links work well before you launch your campaign, and that they link to the desired landing pages (or website). This will aid in UX and, hopefully, to conversions in the near future.     


Kelle Maurer

Kelle Maurer