Marketing ideas for small businesses that don’t break the bank

man in brown jacket sitting at a table looking at laptop

Finding new ways to put your products and services in front of potential customers’ eyes is always going to be welcomed, even more so if they’re inexpensive. Below, we’ve rounded up a few of those ideas to give you some food for thought and help you grow your business…

Send more emails

Whether you’ve already invested in an email marketing campaign or you’re new to the idea, sending out customers and leads regular emails is a great way to build rapport and encourage them to buy from you. We’ve already rounded up some ways to make your email marketing efforts more successful – follow them and you’ll soon be winning over new clients.

Take some photos for press releases

One area where many businesses struggle is in sourcing original images and shouting about their successes online. Kill two birds with one stone by taking some images that you can use in press releases and on social media. Whether it’s a picture of your apprentice or even your FM provider cleaning the atrium, having a bank of quality images on hand will prove useful.

Offer a free trial of your services

Depending on the nature of your business, you could give away free trials of your services to get customers over the line. Free trials are offered by some of the world’s biggest companies like Amazon and Netflix and are great for incentivizing customers and showing them what you have got. Running something similar could pay great dividends for your business.

Build your personal brand

Your personal brand is so important. Make sure you’re on LinkedIn and spend some time connecting with like-minded business owners and professionals; networking is the key to success. Remember that people buy from people rather than companies – if you have a great reputation personally, people will be much more likely to recommend your services.

Invest in social media

Finally, don’t underestimate the importance of social networking sites for raising your company profile and finding new clients. Though you won’t find success overnight, having an active presence on Facebook, Twitter, and Instagram will help to boost your presence, credibility, and keep your brand in customers’ minds for longer. Post relevant, engaging content, and be consistent – the more frequently you post, the more likely you are to grow.Do you have any tips? Let us know and check back soon for more from Industry Directions.

Clarissa Cooke

Clarissa Cooke