About the company

Founded in 1990, Industry Directions is a market research firm that provides project-based go-to-market services for application providers serving manufacturing-supported business networks. The company delivers vertical market expertise and personalized services that enable software and service providers who are emerging, re-entering or repositioning their company or offerings to achieve their unique market potential.

As analysts and consultants, we apply our industry knowledge, business experience, market positioning and information systems intelligence to the specific requirements of each company we work with, using our strategic positioning methodologies. We also monitor and analyze changing industry business practices, industry and information technology trends, application enhancements, and IT vendor activities to ensure the market context is current and forward-looking.

The companies we serve are application system and service providers. In our strategic engagements, we help clients think through the issues, articulate a unique competitive position, gain consensus, and move forward more rapidly and confidently. Each project results in concrete and custom results that meet our clients' unique competitive business requirements.

Industry Directions is unique in its depth of knowledge in industry-specific issues and drivers, business processes, challenges, and IT solution requirements - across product, customer, and market life cycles, extended value chains, and continually advancing technologies. The firm has delivered proven solutions in material-intensive, distribution-intensive, asset-intensive, and virtual organizations.

Contact

Julie Fraser

Mission Statement

Industry Directions is committed to delivering continuing market research and customized projects across clients' go-to-market lifecycle. Our custom projects have concrete deliverables that meet solution providers' particular sales and marketing needs based on proven project methodologies and realistic expectations. Our objective is to work with clients on projects that have immediate use to further their market success.